My Realmdigital internship

I have been working at a company called Realmdigital for the past month, and so far I have absolutely loved every minute I have spent there. They are such an awesome company to work for and my days there are filled with laughter and ofcourse education.

I have been working on the marketing side off things and so I wanted to show you a snip bit/teaser of what I had written for them on the recent Marketing Indaba, held at the CTICC.

It is titled, "The Smartphone revolution is happening now":

Although 90% of South Africans have cell phones, these are generally not Smartphone’s they are feature phones such as the Samsung D900. Companies need to understand who their market actually is, and what handset they are using. There is no point creating all these fancy applications if the majority cannot access it, as they would needlessly be losing money.

There are two ways around this:

1. Go Blackberry – There are already a huge amount in the market base so stick to what is affordable and steer clear of Android and iPhone apps (for now).

The second way came from Brett StClaire, Google, South Africa:

2. Create a Smartphone that is affordable. Google have created a phone (not available in South Africa) that can do everything an iPhone is capable of but only costs R750. This will broaden your Smartphone market.

Brett’s topic for the day was, “The evolution of mass media”. He pulled us all into Google’s latest invention known as, Google Goggles. With Google Goggles you willbe able, for instance. to take a picture of a French menu and your phone automatically asks you whether you would like to translate the menu into another language. It works with not only menus but magazines and televisions as well. Regarding the TV and magazine you can take a picture of a page in a magazine or of an advert on TV and the image will drive you to the site of the advertiser thus generating traffic for that particular company. In my opinion, Google Goggles looks awesome and I want to get involved.

He spoke about a couple of statistics through out his presentation such as:

• 89% of a day is spent on Smartphones (we are becoming an always online consumer).
• 50% of Smartphone uses watch videos on their phone.
• 93% of Smartphone usage is at home (watching TV whilst using Smartphone. This should push advertisers into engaging with the Smartphone user).

 So thats a little taste tester to read the full story follow this link:

http://www.realmdigital.co.za/post/the-smartphone-revolution-is-happening-now/

Hope you enjoy the article :)