Designer PR

The jump from the Business Faculty to the Faculty of Informatics and design was rather a large one for the Public Relations students; although not too many complaints were made, and in actual fact they seemed to enjoy the idea of being able to sit up at the design building and check out the whose who of the fashion world. This led to a craving for their own new style, a style that screamed professional yet stylish.

Boring, drab, PR clothing was told to make its way back down to the Commerce Building in order to make way for DESIGNER PR. I shall attempt to explain this process by using the 7 steps programme.

The 7 STEPS PROGRAMME:

Step 1: Defining the situation and identifying the problem

PR students moving from the Business Faculty to the Faculty of Informatics and design.

PR Students need a new style of their own.

Step 2: Setting objectives

Create a unique Public Relations style.

A style that is Smart, Sophisticated and Stylish all wrapped in one. (The three ‘S’ approach).

Step 3: Target Audience

Students, Lecturers, Industry and any other future employers.

Step 4: Message

A style does not go out of style as long as it adapts itself to its period. When there is an incompatibility between the style and a certain state of mind, it is never the style that triumphs.” – Coco Chanel

Step 5: Public Relations Activities

We shall create our own style. Not a specific style that everyone should wear the exact same as their neighbour, no, we shall create a unique style that shall be known to all as the “Designer PR” style.

Step 6: Budgeting

We are in an industry where we need to be strong individuals in order to make it anywhere in this field and therefore the budget for fashion shall lie on the individual. Everyone shall have their own budget.

Step 7: Evaluate

This change has been a good one. The feeling of pride is mutual when one looks around and witnesses a room full of well dressed PR students. Therefore Designer PR has a long journey ahead and what an exciting journey it is.

Therefore today we are not looked at as boring old PR students but fashion trend setters and there's nothing wrong with that.